Strategic Marketing In The Era Of AI And Automation
Artificial intelligence (AI) is reshaping the marketing landscape in ways previously unimaginable. From enabling instantaneous data analysis to delivering hyper-personalised customer experiences and automating intricate campaign workflows, AI is swiftly
The Role Of Marketing Strategy In Business Growth And Sustainability
In today’s dynamic and competitive global economy, businesses are under growing pressure to achieve growth that is not only profitable but also sustainable. While short-term marketing tactics may deliver quick
From Brand Awareness To Business Impact: The Power Of Strategic Marketing
In today’s rapidly evolving digital world, the race for new leads often overshadows a fundamental pillar of marketing success: brand awareness. Businesses are eager to launch aggressive lead generation campaigns,
How Artificial Intelligence Is Reshaping Labour Markets
Artificial Intelligence (AI) is no longer a futuristic concept—it’s a present-day force that’s rapidly transforming the global economy and redefining the world of work. For managers, entrepreneurs, and professionals, understanding
Economic Reforms Target Forex Gap As Oil Prices Dip
After four months of consistent decline, there are early signs that Nigeria’s foreign exchange reserves are beginning to stabilise. At the heart of the issue has been a significant
Nigeria’s Non-oil Exports Rise 25% On New Markets
Nigeria’s efforts to diversify its economy away from oil dependency are beginning to yield tangible results, as the country recorded a remarkable boost in non-oil exports in the first quarter
Naira Begins on a Strong Foot Despite Resilient U.S. Dollar
In a surprising turn of events, the Nigerian Naira has started the year on a strong note, showing resilience against the U.S. Dollar despite the latter’s continued dominance in global
Key Features of the UK Higher Education System
The UK higher education system is renowned for its academic quality and diverse offerings, Higher education in the UK is recognized across the world and includes universities and colleges offering
The Impact of Networking on Building a Career in Data Science
Networking plays a crucial role in building a successful career in data science, just like it does in any other field. Given the rapidly evolving nature of data science, networking
Nigeria’s inflation rate may further decelerate in 2025 – Expert
Nigeria’s inflation rate has been a significant concern in recent years, but there are expectations that it may decelerate in 2025. Dr. Muda Yusuf, CEO of the Centre for Protection
How the Education System in the UK Enhances Global Networking Opportunities
The education system in the UK plays a significant role in enhancing global networking opportunities, for local and international students. The UK has emerged as a premier destination for students
How Data Science is Enhancing Environmental Sustainability and Climate Change Research
Data science plays a crucial role in enhancing environmental sustainability and climate change research. By leveraging advanced analytics, machine learning, and big data, scientists, policymakers, and organizations are gaining deeper